Real Marketing-Cloud-Account-Engagement-Consultant Exam Questions are the Best Preparation Material [Q116-Q132]

NO.116 LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their “Request a Demo” form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. “State” is a required field on the “Request a Demo” form.
How should LenoxSoft automate assigning these leads?

NO.117 LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn’t a mistake.
What should be implemented?

NO.118 “If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?

NO.119 LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select “Product Line A,” it will add them to the “Product Line A” list. If the prospect field value doesn’t contain “Product Line A,” they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?

NO.120 LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?

NO.121 LenoxSoft’s marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
What can they consider doing to accomplish this goal?

NO.122 LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

NO.123 LenoxSoft’s database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?

NO.124 LenoxSoft’s web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers

NO.125 How can an interested lead that comes to Lenoxsoft’s website and fills out the Contact Us form receive a follow-up email each time he or she submits?

NO.126 The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a “Request a Quote” form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?

NO.127 One of LenoxSoft’s goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?

NO.128 LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

NO.129 An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

NO.130 which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

NO.131 What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

NO.132 What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form