[Dec-2022] Get 100% Real Free Facebook Certification 410-101 Sample Questions [Q33-Q57]

NO.33 You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.
What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?
(Select three that apply)
Choose ALL answers that apply.

You ad campaigns need to be making at least 50 conversions per month.

You ad campaigns need to be making at least 50 conversions per week.

You need to have Facebook pixel implemented

An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.

A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.

NO.34 A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.

Connect the branding in your client’s ad with that of the landing page.

Delete all excessive pop-ups in the landing page.

Add a thank you page to the landing page.

Present offer upfront in your ad copy and creative.

NO.35 Your client is running a branding campaign on TV and wants to increase their online presence through Facebook.
You recommend using Facebook TRP buying plan as a good option, but since your client is new to Facebook platform, they want to understand its benefits better to plan, buy, and measure branding campaigns in conjunction with TV advertising?
Select all that apply.
Choose ALL answers that apply.

You can optimize and find audiences that are most likely to recall ads when using Facebook brand awareness option.

You are going to be able to reduce your customer’s budget as users tend to react more to Facebook than TV ads.

You can use Nielsen’s Digital Ad Rating to measure the effectiveness of the campaign to compare with TV ads.

You can do direct response marketing to new audiences.

Your client will be able to compare Facebook campaigns with your TV traditional media campaigns.

NO.36 You need to run an in-stream video campaign for a client. They have sent the following campaign requirements:
Maximize budget with two target audiences
Run a video on in-stream placement
Budget of $17,000
Frequency of 2 per week
Exclude dating and mature content categories from placement
What changes need to be made in order to comply with the client’s brand safety requirements?
Choose only ONE best answer.

You can’t block mature content from any Facebook placement platform.

You need to change the in-stream video to Audience Network or Instant Articles.

You should just block both mature and dating content categories from your in-stream video placement.

You should run a campaign on reach and frequency buying in order to maximize your budget with both audiences.

You should add more content categories such as gambling into the content categories blocked.

NO.37 What campaign strategies should you follow in order to optimize your Facebook ads?
Select all that apply.
Choose ALL answers that apply.

Use Store Visit ads in order to bring traffic to the two specific retail stores.

Add a “Get Directions” CTA on the campaigns in order to bring people to the stores.

Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.

Add map card with your page location.

NO.38 What are some advantages for Facebook Pixel?
(Select all that apply)
Choose ALL answers that apply.

Track cross-device conversions.

Show to the right people, at the right moment, on the right devices.

Build Core Audiences based on website visitors.

Build audiences based on users who have installed your app.

Unlock additional advertising tools within Facebook.

Evaluate your ROAS.

NO.39 What is not an action measured through Facebook attribution system?
Choose only ONE best answer.

Link Clicks

Outbound links

Phone call sales conversion

Mobile app installs

POS purchase conversion

Third party (Google) link click

NO.40 You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.

Reach

Impression

CPM

CPC

Revenue per user

Avg. Order Per User

NO.41 Your client is running a marketing campaign both on TV, Facebook, and Instagram.
They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.
Your client wants you to propose a method to better measure the reach of the campaign to a specific audience.
They also want delivery recommendations to optimize the impact that the campaign is having.
What is the best measurement solution for this?
Choose only ONE best answer.

Nielsen DAR

Nielsen TAR

Audience Insights

Millward Brown Brand Lift

Nielsen Brand Lift

NO.42 What tools can you use to launch new campaigns on Facebook?
Select all that apply.
Choose ALL answers that apply.

Fan Page

Ads Manager

Power Editor

Facebook Marketing Partner

NO.43 What are the three main aspects Facebook tries to impact when launching campaigns through their auction?
Select all that apply.
Choose ALL answers that apply.

Audience Outcomes

Brand Outcomes

Sales Outcomes

Impact Outcomes

Reach Outcomes

NO.44 A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.
You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You’ve set up three different post interaction campaigns through Facebook Auction.
What changes do you need to make to this campaign set up?
Choose only ONE best answer.

You need to do reach and frequency buying with a frequency cap of 3 every 21 days with sequenced delivery

You need to increase frequency to 3 for every 7 days and change campaign objective to reach.

You need to change frequency cap to 3 with post interaction campaigns.

You need to do reach and frequency buying with a frequency cap of 3 every 7 days and three different post interaction campaigns

You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery

NO.45 You finalize analyzing the customer base and found this additional information:
– They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
– They are tech-savvy and primarily use iPhones to make online purchases.
– 2/3 of the customer base is from Los Angeles.
– 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

Build a new core/saved audience based on married women who are interested in high-end fashion brands.

Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.

You should invest more than 50% of your budget in Los Angeles.

Run conversion ads to the website for the new product launch to women.

NO.46 Your client is launching a new car nationwide.
They’ve come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.

Ad Auction, running multiple campaigns with specific dates so that it’s targeted correctly.

Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.

Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.

Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.

NO.47 You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.

Percentage point lift, message association, and cost per click.

Percentage point lift, message association, favorability, and cost per click.

Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.

Cost per click, cost per mile, percentage point lift, and video views.

NO.48 What are some advantages of a statistical attribution model versus a rules-based attribution model?
Choose only ONE best answer.

Use algorithms to determine credit for each touchpoint in the user flow.

Credits one touchpoint according to a specific rule.

You select where along the path you want to assign credit for the conversion.

Are cookie based model that is more effective in measuring your marketing campaigns.

NO.49 Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply.
Choose ALL answers that apply.

Reach and frequency

Auction optimized for video views

Auction optimized for brand awareness

TRP buying

Auction optimized for reach

NO.50 Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.

Use conversion ads to the checkout page for new audiences.

Use attention-grabbing video ads on Instagram to new audiences.

Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.

Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.

Create app install campaigns for people who have visited the website.

Create app install campaigns for people who have finalized a purchase for the following 15 days.

NO.51 You’ve spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.

Run conversion campaign ads optimized for the “Initiate Checkout Event” to people who have visited the main landing page of the product.

Run conversion ads optimized for the “Lead Event” to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.

Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.

You run different conversion campaign ads for all events currently being measured on the website.

NO.52 What strategies should you follow to accomplish your customer’s goals?
Choose only ONE best answer.

Use website conversion tracking to see how many people purchases at the store.

Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.

Use offline events to understand purchases at the retail stores and orders made from the phone.

Use offline events from the website, and cross-reference data to measure Facebook’s impact.

NO.53 You have a total of $28,000 for several promotions that your client would like to launch in the next 4 weeks.
They would like to promote a different products each week and ensure that you spend your budget for each of the 4 weeks.
How would you set up your budget for these campaigns?
Choose only ONE best answer.

$28,000 lifetime budget with standard delivery.

$28,000 lifetime budget with accelerated delivery.

$4,000 lifetime budget with standard delivery.

$7,000 lifetime budget with accelerated delivery.

NO.54 You’ve launched a campaign with the following characteristics:
You are targeting two different audiences: a core audience and a lookalike based on your customer database The campaign is running two ad sets You are optimizing for CPM The campaign is running two different images with text that covers less than 20% of image size After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.
How do you optimize your campaign to achieve this goal?
(Select two that apply)
Choose ALL answers that apply.

You should create a third ad set with a lookalike audience.

You should turn off Facebook placement from one ad set.

You turn off Facebook placement from both ad sets.

You should turn off Instagram placement from both ad sets.

You should create two new ad sets with Instagram as the only placement.

You should join audiences into one ad set and run a new campaign with Instagram.

You should switch your optimization from CPM to video views.

NO.55 You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
* Title: Like our Page to automatically enter the raffle for a free trip to China
* Subtitle: Like this ad to see the video and enter the raffle
* After 2 hours of running the ad, you get a notification that Facebook rejected your ad.
What changes do you need to do to re-run the ad?
Select all that apply.
Choose ALL answers that apply.

Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to “Enter the raffle for a free trip to China.”

You should just change the image in the current post on your Fan Page and re-activate the ad.

You should hide the current post and post a new video with the new titles.

You should change the title so that it does not require people to like your client’s Fan Page.

NO.56 What are the different data sources you can add and remove from your Business Manager?
(Select all 5 that apply.)
Choose ALL answers that apply.

Catalogs

Offline event sets

Shared audiences

Pixels

Fan Pages

Ad Accounts

Users

Properties

NO.57 You have a client’s customer database with 500,000 entries from the past 5 years.
Here is the list of information you have for each entry:
– Email
– Phone Number
– Age
– Value
– Currency
– Customer Lifetime Value
The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.
What data do you need from the entries, and what type of audience would you build for this exercise?
Choose only ONE best answer.

You would need the email, phone number, and value. With this information, you could build a value-based lookalike audience.

You would need the email, age, and customer lifetime value. With this information, you could build a value-based lookalike audience optimized for reach.

You would need the email, age, and customer lifetime value. With this information, you could upload a custom audience and market to them.

You should upload all of the information from customers. You can then build a custom audience with the entire database. With this database then build a similar audience to target the most profitable customers.

You first need to segment the database based on the Customer Lifetime Value. With this data segmented, you should then build a custom audience and then use this as a seed audience to build a similar one optimized for similarity.

[Dec-2022] Get 100% Real Free Facebook Certification 410-101 Sample Questions [Q33-Q57]

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