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New 2022 Realistic 1Z0-1032-21 Dumps Test Engine Exam Questions in here

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NO.23 You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?

This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.

This is not possible, because only one RIID_ can be in a program at a time.

Custom Event

EntryTracking Variable

Custom SQL Variable

NO.24 When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.

Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.

Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.

Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.

NO.25 Your client’s email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

Take the latest CED report to locate all soft-bouncedaddresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.

Create a filter of all soft-bounced addresses for the last three email launches, save it as aPET, and use that as a suppression table for all email campaigns for the month.

When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.

Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.

NO.26 Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns.

In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.

In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.

In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.

NO.27 Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). Youcreated the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
“undefined”.
What is the reason for the failure?

You did not declare the fields used to define the segmentgroups in the Data section of the campaign workbook.

You don’t have the segment group feature enabled in the Account Administration settings.

You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed bythe segment criteria before launching the campaign.

You should have created a corresponding filter for each rule set to be used to identify the segment group.

NO.28 There was an issuewith the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?

In the Connect Event Data Export configuration, in the Target Field section, select the “Fields are delimited by” option.

In the export wizards, under the Source section, select the option “Comma delimited”.

In the Account Administration screen, there is a section “Accepted Delimiters”. Change this default to tab.

In the Account Administration screen, there is a section “Fields are delimited by”, Change this default to tab.

NO.29 What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?

Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.

Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.

Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.

Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.

NO.30 Before moving a campaign to production you need to test whetherthe links are working properly.
What functionality should you use in Responsys?

In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.

Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.

In Program, you can use the Test tab because it will display any issues with links according to a campaign.

You should test all links manually.

NO.31 How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

Measure = Single Clicks, Sent Date = 3 days

Measure = Responders, Interval = 3 days

Measure = Unique Conversions, Event Date = 3 days

Measure = Total Clicks, Interval = 3days

Measure = Responders, Event Date = 3 days

NO.32 You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?

After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.

The number of records in the supplemental table cannot exceed the total number of records in the profile list.

Youmust make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.

You must have a one-to-one relationship between a profile list record and a record in the supplemental table.

Explanation
Reference
http://www.relationshipone.com/blog/ready-rock-responsys/

NO.33 You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?

In the Campaign Workbook’s Launch Options, configure 45 days for Auto-Close after launch.

Create a calendar reminder and manually close the campaign.

In the Program Designer, configure 45 days for Auto-Close after launch.

In ManageCampaigns, select 45 days for the end element.

NO.34 Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?

Import a private encryption key the customer created to be used when the export runs.

Import a public encryption key the customer created to be used when the export runs.

Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.

Create a Responsys security key in the Account Administration screen. Import this key when creating the export.

NO.35 You are setting up an SFTP gateway to establish the connectionbetween the client’s server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)

Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the clientand the Responsys Platform.

The client should send only a public key to Oracle to apply to the SFTP data gateway server.

The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.

Oracle must generate a public/private key pair for the client to establish the secure connection.

NO.36 Which three steps should you take to set up your client’s data model to support email campaigns during data discovery implementation? (Choose three.)

Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.

Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.

Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.

Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.

Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.

NO.37 For the email campaign you are designing in EMD, the first line of the HTML creative must include thefirst name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?

$CONTACTS.FNAME

#FNAME. CONTACTS

$ {CONTACTS.FNAME}

FNAME ($CONTACTS)

Explanation
Reference https://community.oracle.com/docs/DOC-982465

NO.38 Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?

It is not possible to store an Entry Tracking variable in a PET table.

Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.

Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.

Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.

NO.39 You want touse Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

You mustpurchase Premium tracking in order to support link tracking in Responsys.

You must select a Responsys link table with the link names and URLs to be used in the SMS message.

In the SMS campaign message designer, enable conversion tracking.

You mustsupply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

In the SMS campaign message designer, you must enable link tracking for the campaign.

NO.40 How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database andpull the view data.

In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.

An export of the profile list can be done ona daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.

An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.

NO.41 Which statement is true about how you must configure a Responsys Profile list so you can beginsending Mobile SMS campaigns?

You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.

You can only modify profile lists used for mobile campaigns through Connect uploads.

You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.

All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.

NO.42 Whathappens when you send a Responsys campaign and the ISP returns a “Hard Bounce” error to the sender?

A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.

A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.

A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.

A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.

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