Free 365 Days Exam Updates MB-260 dumps with test Engine Practice [Q11-Q28]

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August 4, 2022

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Free 365 Days Exam Updates MB-260 dumps with test Engine Practice

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Microsoft MB-260 Exam Syllabus Topics:

Topic	Details
Topic 1	Identify capabilities and limitations for scheduled refreshes Describe use cases for extending Customer Insights by using Microsoft Power Platform components
Topic 2	Create activities by using a new or existing relationship Differentiate between audience insights and engagement insights
Topic 3	Identify permissions required to implement the Customer Card Add-in for Dynamics 365 apps Create a segment from customer profiles, measures, or AI predictions
Topic 4	Describe the process for consuming engagement insights data in audience insights Describe use cases for audience insights
Topic 5	Trigger refreshes by using Power Automate or the Customer Insights API Determine whether to use the managed data lake or an organization’s data lake
Topic 6	Select Customer Insights entities and attributes for matching Resolve data inconsistencies, unexpected or null values, and data quality issues

Q11. You are a Customer Data Platform Specialist. Dynamics 365 Customer Insights (CI) users have complained that they are not able to quickly find customers using main demographic data points. You must ensure users are able to search customers using any of the available fields.
Which two statements define the actions that should be completed to satisfy this requirement? Each option represents a partial solution.
NOTE: Each correct selection is worth one point.

Validate you have access to edit the Search and index pages in audience insights.

On the Search and filter index pane, add Last Name, Full Name, Email. Cell Phone. Street Address, and DOB fields to Index. Click Save and Run.

You must run Merge in order to view the newly added fields on the customer profile.

On the Search and filter index pane. Add Last Name, FullName, Email, Home Phone. DOB fields to Index. Click Save and Run.

The following fields from the unified customer record should be added to index: Last Name, Full Name, Email, Cell Phone, Street Address, DOB.
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/search-filter-index

Q12. You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform solution. You transferred the management of the platform to a contractor. You want the contractor to manage the existing connections without having administrator access.
Which two statements are correct about allowing contributors to use a connection for exports? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

Contributors will be able to use the connection if you select them in the ‘choose who can use this connection” screen.

Contributors will see shared connections and can manage every export that uses this specific connection.

Contributors will have their exports removed if their permissions are changed.

Contributors will be able to view or edit the connection after being given permission to use the connection.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connections

Q13. You are a Customer Data Platform Specialist. Your marketing team is in the process of mapping entities and attributes in the data unification process of audience insights. You are assisting them with completing this task.
Which two statements correctly describe how audience insights handles the mapping of semantic types for entity attributes? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

Attributes that are automatically mapped to a semantic type cannot be remapped to a custom semantic type.

Attributes must be mapped to the semantic type of ID in order to be used as a primary key for the entity.

The ‘Define the data in the unmapped fields’ section shows attributes that are not automatically mapped to a semantic type.

The ‘Review mapped fields’ section shows all attributes for which a semantic type is automatically identified.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/map-entities

Q14. You are a Customer Data Platform Specialist. The marketing team requested that customer cellphone numbers be added to the customer profile in audience insights. The customer cellphone numbers are stored in a separate table in the Azure Gen 2 Storage Account.
You decide to create the data source(s) needed in audience insights.
Which statements best describes the steps needed to ingest the required data to audience insights?

In audience insights, under Data, select Data Sources, add data source and select Azure data lake storage as an import method, enter name as “Loyalty Cell Phone’ and enter storage account name to authenticate. Repeat the steps for other tables.

In audience insights, select Data Sources, add data source, enter “CellPhone” in the name field and click Next.

In audience insights, add data source and select Azure data lake storage as an import method, enter “cellPhoneJoyalty1 as a data source name, and then enter the container name and method to authenticate. Repeat the same steps for other tables.

In audience insights, add data source and select Microsoft Dataverse as an import method, enter “CellPhoneloyalty” as a data source name.

There are three data sources containing customer profile data loaded to a dedicated storage account and container in the Azure Data Lake.
Ingesting Cell phone data- the requirement is to keep the name of the date sources aligned with the design document.
cellPhone_loyaly.csv: srcid (primary key), cellphone
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query

Q15. You are a Customer Data Platform Specialist. The sales team asks you for an update on its requirement to be able to create a marketing list in Dynamics 365 Sales from audience insights data.
Which validation is necessary to satisfy the sales team’s requirement?

Validate ecom_email field is part of the Customer entity profile, and it is not merged with any other email from a different source.

Validate loyalty_email field is part of the unified customer entity profile, and it is not merged with any other email from a different source.

Validate email field is part of the Loyalty Member entity and can be used as a filter when building a segment for export to Dynamics 365 Sales

Validate all contacts ingested from Dynamics 365 Sales are included in the segment and the proper filter is applied.

Ability to use segments from the audience insights to generate marketing lists:
The Sales team needs to generate a marketing campaign based on segment of customers who have a Loyalty email. (loyalty.email)

Q16. You are a Customer Data Platform Specialist. You need to design a process to share the unified customer profile with the sales team. The sales team uses the Dynamics 365 Sales app for marketing list generation.
Which two conditions must be met to export segments needed by the sales team to the D365 Sales app? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

In order to export segment of customers who have DOB to Dynamics 365 Sales to create marketing lists, a connection to the Dynamics 365 Sales environment must be configured.

Contacts do not have to be present in Dynamics 365 Sales because the export process will create new contact records if they do not already exist.

In order to export segment of customers who have Loyalty email to Dynamics 365 Sales, a connection to the Dynamics 365 Sales environment must be configured.

Dynamics 365 Sales Contacts must be ingested into audience insights as a data source and included in the unified customer profile.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/export-dynamics365-sales

Q17. You are a Customer Data Platform Specialist. You successfully installed the Customer Card Add-in and the required add-in control in Dynamics 365 Sales app. You need to show customer enrichment data from audience insights in the Dynamics 365 Sales application.
Which two statements must be true for you to show the required data on a Customer Card Add-in control? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

Customer details control is successfully installed and added to the Contact form.

Active enrichment is applied to customer profiles.

Contacts from Dynamics 365 Sales are included in the audience insights unification process.

Measure Control is successfully installed and added to the Contact form.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/customer-card-add-in

Q18. You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio (Classic) models.
Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

Output data store path

Output data store parameter name

Web service that contains your model

Entity name

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-models

Q19. You are a Customer Data Platform Specialist. Your company uses both audience insights and Dynamics 365 Sales. To enhance the customer information within Dynamics 365, you asked the Dynamics 365 administrators to add the audience insights timeline as a Customer Card add-in control on the contact form.
The Dynamics 365 administrators asked you to update the company’s Dynamics 365 user guide and explain how users can use the timeline.
Which action can users perform within the added customer card add-in timeline in Dynamics 365?

Filter the activities on the timeline.

Delete the activity from the timeline.

Edit the activity from the timeline.

Open the activity from the timeline.

Sort the activities on the timeline.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/activities

Q20. You are a Customer Data Platform Specialist. You created several customer segments. You want to identify differences between the segments that you created.
Which two statements are correct about using segment differentiations? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

The higher the difference score, the more the attributes differ between the two segments.

You can compare a segment with the rest of your unified profiles or with another segment.

You can only compare one segment with another segment.

The lower the difference score, the more the attributes differ between the two segments.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-insights

Q21. You are a Customer Data Platform Specialist. Your company uses audience insights as their Customer Data Platform.
The marketing team wants to know the total amount the customer has spent. The order lines are linked to a profile as part of the point-of-sale data source and through their loyalty ID.
Which five actions should you perform in sequence to create this insight? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/measures?tabs=b2c

Q22. You are a Customer Data Platform Specialist. You are in the process of implementing audience insights at a bank.
You finished setting up the different initial data sources. You are starting the unification process.
Which three tasks do you need to perform in the Mapping phase of the unification process? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

Identify the primary keys and semantic field types within the different entities.

Identify the entities that you need to unify into a single profile.

Identify the prioritization of similar fields between different entities.

Select the fields you want to include the unified customer profile.

Identify rules for duplication between different entities.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/map-entities

Q23. You are a Customer Data Platform Specialist. You completed unification and are looking to create relevant segments for your business. You want to identify insights on fields that overlap between segments.
Which statement is correct about using segment overlap?

Audience insights will recommend which fields may be the most insightful to use for segment overlap analysis.

You can select up to three fields to analyze for overlap analysis when you create a new segment overlap.

Audience insights will automatically select the fields for overlap analysis when you create a new segment overlap.

You can select one or more fields to analyze for overlap analysis when you create a new segment overlap.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-insights

Q24. You are a Customer Data Platform Specialist. You are implementing a scheduled refresh in audience insights.
Which two statements are correct when describing scheduled refreshes? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

To exclude a segment from a scheduled refresh, you must deactivate it before the scheduled refresh run.

Scheduled refresh is not available in trial environments and can only be configured for production instances.

The refresh schedule can be applied to selected data sources or specific entities within these data sources.

When you configure a refresh schedule to run daily, you must define the time zone and time when the refresh needs to run.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segments?tabs=b2c
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system#schedule-tab

Q25. Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company’s information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.
What can you do to satisfy the requirements?
Solution: Clean the data by removing any rows with nulls and deleting any leading zeros on the primary key. Click “Next” and your data is now ready for unification.
Does this meet the goal?

Yes

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query

Q26. You are a Customer Data Platform Specialist.
One of the marketing users asked you to create two lists:
All customers that live in Paris, France
All customers that have made more than ten online purchases
You decide to create these lists as quick segments.
Which two options should you use as the base in quick segments to create the required insights? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

Measures

Enrichments

Intelligence

Profiles

Data entities

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-builder#quick-segments

Q27. You are a Customer Data Platform Specialist. You are asked to create a household cluster to group profiles that share a set of demographic data points.
Which three actions should you perform in sequence to configure a household cluster? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/merge-entities#group-profiles-into-households-or-clusters

Q28. You are a Customer Data Platform Specialist. Your company’s chief marketing officer (CMO) learns about Dynamics 365 Customer Insights engagement insights capability. Your CMO wants to understand how engagement insights can be used to enhance audience insights.
Which two statements describe the benefits of engagement insights? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

It allows you to collect, measure, and understand customer behavior on your website.

It allows you to create new customer profiles within engagement insights that can be exported to audience insights.

It allows you to send new customer leads directly to a marketing automation platform.

It allows you to link audience insights and engagement insights environments to enable bidirectional data flow.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/engagement-insights/overview

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