[2022] Pass Salesforce MKT-101 Test Practice Test Questions Exam Dumps [Q149-Q170]

QUESTION 149
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer’s Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer’s requirements and recommended best practices, how should the daily file be imported?

QUESTION 150
NTO wants to send promotional holiday emails to subscribers who have identified their favorite store locations. Which
two actions should NTO take in order to utilize their subscribers’ location preferences? Choose 2 answers

QUESTION 151
A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber dat a. Which two types of data can subscribers easily update via the default Profile Center? Choose 2 answers

QUESTION 152
Northern Trail Outfitters it sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.
Which configuration caused the send to fail?

QUESTION 153
Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.

QUESTION 154
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer’s email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?

QUESTION 155
A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? Choose 2 answers

QUESTION 156
The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?

QUESTION 157
A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this be accomplished? (Choose 2)

QUESTION 158
Northern Train Outfitters needs to ensure that “Valued Customer” appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

QUESTION 159
To write SQL that uses both customer data and system-generated data, what would they need to include in their query?

QUESTION 160
A marketer is using list-based sending, and wants to segment subscribers who have a value of “EMEA” in the Region Attribute.
What tool will produce this audience?

QUESTION 161
How do you add a contact in contact builder?
Choose 2

QUESTION 162
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

QUESTION 163
Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of -office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

QUESTION 164
A marketer want to personalize an email with real-time weather information from the Sunny Sky API.
What tool should be used to parse and display the response within the email?

QUESTION 165
NTO completed a data review process and discovered their data extensions folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audience that are related for sending?

QUESTION 166
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

QUESTION 167
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holidays promotional email.
Which feature should NTO use?

QUESTION 168
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currently does NOT exist in All Subscribers? (Choose 2)

QUESTION 169
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?

QUESTION 170
Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used to accommodate this setup?