[Mar 06, 2026] New MKT-101 Exam Dumps with High Passing Rate [Q40-Q59]

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[Mar 06, 2026] New MKT-101 Exam Dumps with High Passing Rate

Get MKT-101 Braindumps & MKT-101 Real Exam Questions

Salesforce MKT-101 exam is a multiple-choice exam that consists of 60 questions, and candidates have 90 minutes to complete it. MKT-101 exam is available in English and costs $200. Candidates who pass the exam will receive a Salesforce Certified Marketing Cloud Journey Builder and Analyst credential, which demonstrates their expertise in building and analyzing customer journeys using Marketing Cloud.

 

Q40. A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

 
 
 

Q41. A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

 
 
 

Q42. Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension.
What skillset is needed ?

 
 
 
 

Q43. A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact’s response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?

 
 
 
 

Q44. Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line “NTO Spring Sale.” What feature should be used to target these members?

 
 
 
 

Q45. A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?

 
 
 
 

Q46. A marketing associate at Northern Trail Outfitters must design an email campaign for the company’s new winter offerings. Which email design best practice would the associate implement in this campaign?

 
 
 
 

Q47. Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year’s sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO’s targeted segmentation?

 
 
 
 

Q48. A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

 
 
 
 

Q49. A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
*Use SmartCapture forms to write data into event registration data extensions.
*Cross-reference the records in each registration data extension with corresponding invitation email sends.
*Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

 
 
 
 

Q50. A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called ‘Shipments’ and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

 
 
 
 

Q51. A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?

 
 
 

Q52. A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.
What solution could be recommended?

 
 
 
 

Q53. Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.
Which three considerations should be made before implementing MobileConnect?
Choose 3 answers

 
 
 
 
 

Q54. NTO has a small catalogue of items featured in company emails, the NTO marketing team
managers, what images popping suggested items and call to action are used with each item in
this catalogue within a database this data is saved into a data extension in the marketing cloud
and then called into the emails dynamically, each time a change is made to the content a new
updated file is dropped on NTOsftp, a proof email is being send to business stake holders for
final approval. Using automation studio how can NTO assure that the catalogue stays up to date

 
 
 
 

Q55. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

 
 
 

Q56. The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?

 
 
 

Q57. What is a capability of a data relationship?

 
 
 
 

Q58. What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)

 
 
 
 

Q59. An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company’s daily sends. NTO’s marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

 
 
 

Becoming a Salesforce MKT-101 certified professional can open up new career opportunities and enhance your credibility as a marketing professional. Build and Analyze Customer Journeys using Marketing Cloud certification demonstrates your proficiency in using Marketing Cloud to deliver personalized and relevant customer experiences. It also shows your commitment to staying up-to-date with the latest trends and technologies in digital marketing. With the increasing demand for digital marketing skills, the Salesforce MKT-101 certification can set you apart from other marketing professionals and help you advance your career.

 

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